MSU Scholarships | WILLIAM J HOPP ENDOW SCHOL ADV 26-2027
WILLIAM J HOPP ENDOW SCHOL ADV
Awarded to one highly motivated and career-oriented advertising major, this tuition/fee scholarship is made possible thanks to Mr. Tony Hopp, Michigan State University advertising alumnus, and former chairman and CEO of Campbell Ewald. Mr. Hopp established this prestigious scholarship to honor his father, William J. Hopp, who encouraged him to pursue a career in advertising.
To apply during the annual application period, students must complete the ComArtsSci Scholarships Common Application and submit all requirements for this scholarship:
1. Resume 2. Insights and Analysis Essay - Identify the three (3) marketers who, in your opinion, have created and are currently airing/running a body of campaign work based on innovative integrated brand strategies that: • Enhance the user experience(s); • Deepen consumer engagement; and • Involve the full spectrum of marketing communications today, with multichannel and integrated executions (i.e., television, print, digital, social, email, public relations, etc.). - Identify what you believe was the key marketing challenge(s) for each of the brands and why you believe each of the campaigns you have selected succeeded in meeting this key challenge. 3. Industry Engagement Description - Provide a brief description of your internships, work experience, or other examples of your personal interest in integrated communications and the role they have played in your decision to pursue a career in advertising (250 words maximum). 4. Passion Description - Provide 3-5 short examples that demonstrate your passion for and commitment to pursuing a career in advertising. 5. Career Plans Description - Describe any coursework taken outside of advertising major requirements that have been meaningful in your pursuit of a career in marketing communications. Address why this coursework was meaningful to you with regard to your career aspirations? - What are the three (3) most important criteria that will guide you in selecting a company to work for upon your graduation from Michigan State University? - 250 words maximumAPPLICATION CRITERIA:
- Juniors or Seniors (by Fall 2026)
- Minimum 3.0 Cumulative GPA
- Participate in extracurricular activities
- Demonstrate excellence in an AD+PR-related area
SELECTION CRITERIA:
- Meets application criteria
- Quality and impact of application materials