Study Innovation and Strategy at Harvard University

Course Description:

Todays top companies succeed by making innovation a fundamental part of their strategy. As the pace of change continues to increase and the threat of disruption becomes the new normal, companies need to have a focused and effective approach to innovation. Apple, Amazon, Intuit, and other industry leaders continue to build breakthroughsstrategies that reshape markets, deliver greater value at a lower cost, redefine channels, and force competitors to scramble.

In this online program, you will  examine the frameworks that market-leading companies use to build innovation into their business approach. Through interactive group exercises and real-world examples, youll learn how to drive innovation and develop winning strategies for your organization. The online program emphasizes tangible, practical content which can be immediately deployed in your organization.

Note: The online version of Innovation and Strategy will run in its entirety over four days (3.5 hours per day).

Program benefits

• Build innovation into the strategy development process
• Design innovative, go-to-market strategies that create value for customers and fuel growth
• Identify and exploit new markets that are uncontested
• Apply creative strategies to market your business offerings
• Earn a digital Certificate of Participation from the Harvard University Division of Continuing Education

Topics covered 

• Exploring the habits of today’s “new innovators” and corporate innovation structures

• Hiring and partnering for successful innovation
• Bringing diverse talent together to spark new ideas
• Fostering innovative strategies, eliminating obstacles, and managing risk
• Ensuring that innovation remains a strategic priority
• Driving innovation across the organization
• Crafting the optimal metrics and setting the right expectations  to be measured
• Navigating the organizational challenges inherent in innovation programs in established companies

Eligibility criteria 

This program is appropriate for managers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies.It is equally suited for professionals from established companies who want to develop new revenue sources or from startups launching new offerings. While no specific training is required, participants should have a basic understanding of marketing and financial principles.

Provider: Harvard University