The One Club for Creativity, the nonprofit organization dedicated to supporting and celebrating the creative community, has announced the 2027 edition of The One Show.
For more than 50 years, the Pencil has stood as one of the most respected honors in advertising and design, and the programme’s disciplines span the full spectrum of creativity, from print and film to gaming, the creative use of AI, and Creator Content.
Entries open on 27 October 2026, with winners celebrated during Creative Week in New York City in May 2027.
Competition Disciplines
The One Show accepts entries across a broad range of disciplines, including:
- Creative Use of AI — the groundbreaking use and integration of AI in work for brands, agencies and individuals.
- Creator Content — work conceived and executed in partnership with individual creators, where the creator’s voice, platform or style is integral to the idea.
- Film & Video — commercial spots that aired on television, in cinemas, or online.
- Design & Branding — premium design across brand and product communications, including identity, packaging, publications and environments.
- Design in Advertising — work where design is central to the concept and execution of an advertising campaign.
- Gaming — interactive experiences that use gameplay to entertain, inform and create community.
- Experiential & Immersive — temporary or permanent brand experiences in physical and/or digital environments.
- Integrated / Omnichannel — creative concepts and messaging unified across multi-channel campaigns.
- Moving Image Craft & Production — specialized skills in the creation and production of branded content videos and commercial spots.
- Music & Sound Craft — original, licensed and adapted music and sound in videos and commercial spots.
- Print & Promotional, Out of Home, Radio & Audio-First, and Social Media — communications delivered through their respective mediums.
- Creative Effectiveness, Creative Use of Data, Creative Use of Technology, and Cultural Driver — work recognized for measurable impact, data, technology and cultural influence.
The exact same piece may be entered into a maximum of three different categories per discipline, excluding craft and innovation categories. Further categories include Brand-Side / In-House, Branded Entertainment, Direct Marketing, Health & Wellness, Interactive, Online & Mobile, IP & Product Design, Pharma, Public Relations, and The Indies.
Eligibility
- Entries must be submitted by industry professionals only, including freelancers. Student, spec work, and non-commissioned passion projects are not accepted.
- Work must have been first published or aired within the eligibility window, with proof of publication required. Different executions of the same work may not be entered into the same category.
- Work produced on behalf of The One Club for Creativity and its programming is not eligible.
- The One Show accepts and celebrates entries from around the world, with English translations required for work in other languages.
- The One Club reserves the right to disqualify entries lacking proper documentation, and to ban for three years agencies or individuals entering fraudulent or “fake” work.
Awards
- Gold, Silver & Bronze Pencils — icons of achievement honoring ideas distinguished by brilliance, craft and lasting impact.
- Crystal Pencil — awarded to Best of Discipline, Best of Non-Profit, and the year’s top-ranked winners.
- Best of Show Pencil — the pinnacle honor, recognizing the single most defining idea of the year.
- Creative Marketer, Green Pencil, SDG Pencil, Fusion Pencil and Penta Pencil — special awards recognizing brand leadership, sustainability, global progress, equity and inclusion, and enduring brand–agency partnership, respectively.
Winners and judges receive a complimentary year of membership at The One Club for Creativity.
The One Show 2027 – Entry Fees
Entry fees are charged per entry in U.S. dollars and vary by discipline and by the deadline period in which an entry is completed, with fees increasing at each stage.
Single-entry fees by discipline usually range from approximately $400 to $900 USD and series entries up to $1,100 USD, with integrated and special-category entries priced higher.
The One Show has not yet published the full 2027 fee schedule. Please consult the official website for the current dates, fees and categories.